Jordan Avery — Senior Product Designer

Product designer with eight years of experience shaping mobile and web products for fintech and travel. I turn messy research into clear flows, build design systems engineers enjoy using, and measure what ships.

This is a demo profile: Jordan Avery is a fictional person, and every company below is made up.

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Experience

Senior Product Designer

Northwind Pay (demo)

London

Mar 2022 – Present

Led the redesign of the card onboarding flow, cutting drop-off from 41% to 23% in two quarters.
Built and documented a 120-component design system adopted by 6 product squads.
Ran 30+ moderated research sessions a year and turned findings into a shared insight library.

Product Designer

Tailwind Trips (demo)

Manchester

Jan 2019 – Feb 2022

Designed the iOS and Android booking app used by 400,000 monthly travellers.
Partnered with engineering to ship accessible components that met WCAG 2.1 AA.
Introduced weekly design critiques across three time zones.

UX/UI Designer

Blue Harbour Studio (demo)

Leeds

Jun 2017 – Dec 2018

Delivered 14 client websites and two mobile apps from discovery to launch.

Projects

Pocket Budget kit

Side project

portfolio.example.com/pocket-budget

Feb 2024

An open Figma kit for budgeting apps: 60 screens, light and dark themes.

Wayfinding study

Research lead

portfolio.example.com/wayfinding

May 2023 – Sep 2023

Field study of how travellers read airport signage, published as a short case study.

Education

University of Leeds (demo)

BA, Graphic Communication

First-class honours

Sep 2014 – Jun 2017

Skills

Design

Product designInteraction designDesign systemsPrototypingAccessibility

Research

Usability testingInterviewsJourney mapping

Tools

FigmaFramerMazeHTML & CSS

Certifications

Certified Usability Analyst (demo)

Example Institute

Nov 2021

Languages

EnglishNative

SpanishB2